"Sometimes, things are out in a couple of hours," Steven Naszavadi, the boutique owner, told me about this unique store, which reopened in mid-April and changed its owner and name from MisFortune Boutique to MisFortune Hawaii.
The quick turnaround results from the store concept of "the unique boutique".
New and exciting things
Izumi Naszvadi, the merchandiser, only brings in what catches her eyes and excites her. Customers like new things, new styles and new designers. Right now, empire-waist knee-length dresses seem to be the main style in the store, which are cute and body flattering. There are neutrals as well as colors.
New arrivals come twice a week. Most items are from New York City or Los Angeles. The store is also looking to carry local designers who can "represent Hawaii from a different angle", said Steven.
The unique factor
Everything in the store comes in limited amount. It is highly unlikely that you bump into someone wearing the same clothes or carrying the same bag, if you buy it from MisForune. And that is why so many items are out quickly, when the stocks are low for each style.
Variety
Daywear, partywear, wedding dress. beachwear. Amazing jewelry, handbags, purses, scarfs. You can find a little bit of everything here. Besdies the cute dresses, the bags are one of a kind, well designed and of good quality. Check out the slideshow below and you will see their great bags.
Irresistable prices
The wholesaler-turned-retailer set the prices surprisingly low. For example, the black dress with chiffon overlayer sells at $44. The purple tank top sells at $27.3 with 30% off. So if you are looking for something different and unique at great prices, MisForune Hawaii is a store that you cannot miss.
Location
Ward Center Right across Brookstone, as highlighted in yellow in the map below.
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